Project link & MOTM

Computer Build Project and my new blog; Music of the Moment.

Wednesday, 22 September 2010

VW puts talking ad in newspaper


"Readers of The Times of India heard an audio advertisement when they unfolded the print edition of the newspaper yesterday morning. (You read that right.)

Volkswagen paid the publication to fit an audio chip inside the pages (above) that plays in an endless loop until you close the paper, according to tech blog Digital Inspiration. For power, the chip appears to incorporate a photodiode, a photo detector that converts light into current or voltage. That’s pretty clever.

Not a believer? Check out the video below showing the audio ad in action.

It’s clearly a publicity stunt on VW’s part, and it seems kind of creepy, but most readers are reacting positively to the ad on Twitter. And we’re sure The Times is enjoying the extra cash from the eccentric ad, like any print publication would these days.

“One of those rare days when ppl in #mumbai will buy Times of India to see (also hear) the Volkswagen advertisement and not for news,” tweeted Moulin Parikh." - Wired.com

Here's the ad in action:

Posted by at

43 comments:

  1. miecak22 September 2010 at 18:26

    Well, it gets them into the news. Mission acomplished I guess.

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  2. Bunny22 September 2010 at 18:44

    It seems like a really cool idea to me.

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  3. Zool22 September 2010 at 18:47

    Incredible... I hope it becomes a daily basic in a few years!

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  4. ColoringWithKrylon22 September 2010 at 18:51

    This actually makes me want to read the newspaper even less. It's like those youtube videos that play that audio advertisement after the video, just annoying

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  5. Skyshock22 September 2010 at 18:59

    pretty cool, wonder how annoying it could be

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  6. DailyDose22 September 2010 at 19:01

    Clever! There better be an off button on it though lol

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  7. Viperman22 September 2010 at 19:03

    ugh that would get annoying

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  8. branco22 September 2010 at 19:13

    wow, thats pretty cool. I remember reading something last year about a video ad in a magazine .. ill try and find the link and post it. i dont think it ever happened due to environmental concerns but its crazy to think about how far advertising is come

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  9. Naj22 September 2010 at 19:23

    that's neat! i wonder how much that advertisement causes! probably a lot but it's still awesome!

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  10. Archivist X004222 September 2010 at 19:27

    welcome to the future...

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  11. Ruhmreich22 September 2010 at 19:32

    yeah.. corporations are always inovating..sounds very creative...

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  12. Dr. Phun22 September 2010 at 19:35

    haha thats awesome. Heard that they are also working on personal ad in shopping malls. Something about directing sound to 1 point.

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  13. Ocioso22 September 2010 at 19:36

    oh noes!
    nao audio-spam :(

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  14. Discerning Gentleman22 September 2010 at 19:37

    pretty interesting...

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  15. razortek22 September 2010 at 19:39

    do what u want couse a pirate is free!You're a Pirate!!
    cool!suppin bro :)
    check both my blogs are interesting! ;)

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  16. Basement Assassin22 September 2010 at 19:45

    weird..

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  17. iMonei22 September 2010 at 20:01

    good stuff bro

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  18. Crunky22 September 2010 at 20:02

    I would defacate in my drawers if my newspaper spoke to me...

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  19. Michele22 September 2010 at 20:29

    Nice post man!

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  20. John Valente22 September 2010 at 20:32

    wow this is cool. i really hope they do more things like this.

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  21. THE FAV LIST22 September 2010 at 20:40

    This reminds me of those Harry Potter newspapers... Or the ghetto versions at least.

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  22. Splash8722 September 2010 at 20:42

    That's actually kind of neat, plus the ad did what it was suppose to do get people talking.

    By making it turn off only when you fold the paper would get quite annoying.

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  23. Gopher Bandit22 September 2010 at 20:43

    I wonder how much more a newspaper would cost then? Or how much more the ad itself would cost?

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  24. J Mo22 September 2010 at 20:52

    Wow! Hope it paid off for them

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  25. McGizzle22 September 2010 at 21:15

    They're going to be really annoying. Also, paper newspapers are probably going to be gone soon. =X

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  26. Unknown22 September 2010 at 21:15

    ha thats absolutely amazing

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  27. darkmanx22 September 2010 at 21:18

    Exactly what the world needs, more advertising

    /sarcasm

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  28. Anonymous22 September 2010 at 21:20

    Wonderful post bro :)
    Like the cameras to....

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  29. ramrod36022 September 2010 at 21:45

    Thats ingenuous, hope to see those in the states even though I don't read the newspaper.

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  30. David22 September 2010 at 21:46

    Nice post man

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  31. GKBLOG22 September 2010 at 21:48

    I couldn't see the link. Sorry bro :(

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  32. Ishu22 September 2010 at 21:48

    That´s some serious advertising!!!

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  33. Anonymous College Student22 September 2010 at 21:54

    Very cool, I hope more advertising like this is done in the future.

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  34. Mister Sharaf22 September 2010 at 22:07

    :D wow :)

    http://chilltimeitis.blogspot.com/

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  35. Gamingnerd22 September 2010 at 22:08

    For once you'd be forced to break apart the newspaper just to shut up an ad. lol

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  36. CannibalisticJudas22 September 2010 at 22:16

    Jumping Jesus on a pogo stick! that is a pretty sick way of placing an add in the paper!

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  37. Annie Smith22 September 2010 at 22:41

    I like this! :)

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  38. Mr. Bloggity22 September 2010 at 23:04

    Thats some cool marketing!

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  39. Anne on a mouse22 September 2010 at 23:04

    As clever and innovative as it is, i hate it and hope it dies. If this takes off, it would be so annoying, advertisement has all ready gone far enough.

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  40. Joepick22 September 2010 at 23:27

    Great post

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  41. Joshua23 September 2010 at 02:04

    Cool concept, it will become an art soon.

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  42. chasityxo23 September 2010 at 02:43

    lol thats interesting...wonder what they will come up with next!

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  43. Lil Pee23 September 2010 at 03:56

    Pretty clever.. Wonder if it would work in the states? Or would people start busting out their pitchforks and fires

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